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Why use Klaviyo for email marketing?

All small business owners will know how important it is to keep your customers up to date and stay connected with them. Email marketing is one of the most effective tools to engage with your audience, but it can be overwhelming to know where to start. If you’re not sure how to choose which email platform is right for your business, we’ve got you.

Consider Klaviyo for your email marketing

Klaviyo is a powerful, user-friendly platform that has been specially developed for small businesses, making it a worthy contender for your choice of email marketing platform. In this blog post, we’re deep diving into the many benefits of using Klaviyo for your small business email marketing.

Why Klaviyo?

First and foremost, Klaviyo is extremely user-friendly. The interface has been designed with businesses like yours in mind, so even those who are brand new to the world of email marketing can quickly and easily navigate the platform and set up an email flow. Klaviyo also provides a wide variety of templates that are easily customised to your brand, so you can design high quality, professional emails, without being a designer.

Another reason that small businesses choose Klaviyo is for its focus on personalisation. It provides an easy system to segment your email lists and develop targeted campaigns based on your audience’s behaviours and preferences. By structuring your email flow to reach customers who have recently purchased from you, or those who have recently abandoned their cart, enables you to speak directly to this audience segment’s needs and interests in a way that is relevant and engaging.

Offering advanced features like email automation, Klaviyo helps you take your marketing up a notch. Being able to send and schedule your emails to launch at the optimal time without the need to manually trigger each email saves you time and keeps you organised, which all small business owners will appreciate!

For those with ecommerce websites (i.e. Shopify, WooCommerce, Magento etc), Klaviyo is your best bet for seamless integration. Connecting your email marketing with your website allows you to import user data, so that you can understand your customer’s behaviours in the space of your website and make adjustments to your marketing strategy and create more targeted, more effective email campaigns.

One of the greatest features of Klaviyo for small business email marketing is its excellent customer support. No matter your question or concern, Klaviyo customer support has got your back with 24/7 email and chat support. They’ve set you up for success with a wide range of resources available including guides, video tutorials, and webinars, allowing you to make the most of the platform.

You’re probably thinking, damn dash., all of that must come with a hefty price tag. Think again! Klaviyo really has small businesses in mind. They offer a free plan for businesses with less than 250 subscribers, and paid plans starting at just $20 per month for businesses with up to 500 subscribers. With such competitive pricing, Klaviyo is one of the most cost-effective option for small business email marketing.

Key benefits to using Klaviyo for email marketing:

  1. User-friendly interface: Klaviyo is built with its users in front-of-mind, making it intuitive and easy to navigate, so even if you’ve never used an email marketing platform before, you can get up and running quickly and easily.
  2. Personalisation: Effectively segment your email list and create targeted campaigns based on consumer behaviours and preferences with Klaviyo. It’s easy to create high quality, relevant emails that engage your customers in ways that relate directly to their needs and interests.
  3. Advanced features: Klaviyo offers a range of advanced features including email automation and scheduling, and integrates with popular ecommerce platforms, taking your email marketing to the next level.
  4. Customer support: Second to none customer support allows you to make the most of the platform with video tutorials and webinars, as well as 24/7 email and chat support.
  5. Competitive pricing: With Klaviyo email marketing, you won’t break the bank. They offer a free plan for businesses with less than 250 subscribers, and paid plans starting at just $20 per month for businesses with up to 500 subscribers, making it one of the more cost-effective platforms available.

Why Klaviyo is best for Shopify

The experts at dash. recommend Klaviyo as your top choice for Shopify email marketing integration. With its heavy focus on personalisation and usability, it integrates seamlessly with Shopify, allowing you to get up and running quickly and easily. Since Klaviyo has been built with ecommerce in mind, they are consistently troubleshooting and upgrading their features that align with Shopify’s updates. As we find that most ecommerce businesses scale quickly and evolve over time, the flexibility of Klaviyo to grow with them makes it a no-brainer.

Is Klaviyo B2B or B2C?

Klaviyo itself is a B2B (business-to-business) company, as it provides email marketing software for businesses and has been designed specifically for businesses as the primary user. But you can use Klaviyo’s powerful email marketing platform for your B2B or B2C (business-to-consumer) business. Thanks to its user-friendly design and integration capabilities, you can utilise it in a variety of ways depending on your business structure and offering. The flexibility is one of the things we love most about Klaviyo!

How many companies use Klaviyo?

Klaviyo is used by tens of thousands of businesses worldwide, with a particular resonance in retail and ecommerce businesses. It’s our go-to for retail clients and we recommend that brands who are looking for long-term success start with Klaviyo from the beginning, as inevitably you will want to access all the features available and there’s a reason big and small brands alike choose Klaviyo.

Is Klaviyo better than Mailchimp?

In our opinion, yes, it is much, much better than Mailchimp. Though Mailchimp is still one of the most well known email marketing platforms, we find it has many limitations in functionality and design, making it hard to use and eventually business outgrow it. Inevitable ecommerce businesses move over to Klaviyo as they scale, so we like to get our clients set up for the long term and start them on Klaviyo from the beginning.


Get in touch today to discuss our email marketing set up packages on Klaviyo, as well as our monthly email management.

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