Dental on Cambridge
From a one-size-fits-all to a bespoke marketing strategy
Recognising the importance of making every investment count, the team at Dental on Cambridge sought impactful solutions that could deliver optimal results within their initial budget. Feeling that their previous investments lacked the personalised touch necessary to drive website traffic and unable to track conversions, they also encountered challenges with expensive and ineffective Google ads in the past, failing to attract the right clientele and conversions.
The results
Google ads & SEO
5,800%
Achieved an impressive 5.8x Return on Ad Spend demonstrating significant profitability.
A noticeable CTR increase, indicating higher customer engagement
We established their organic and paid search traffic as the primary channels driving visitors to their website.
Maintained consistent page 1 rankings on Google for all targeted keywords over a 12-month period, showcasing sustained and dominant online visibility.
Where Thea Media made marketing magic happen…
We enhanced Dental on Cambridge’s brand visibility and drove revenue growth for their brand through strategic paid media initiatives, with an initial focus on Google Advertising. Understanding their budgetary considerations, we engaged in comprehensive discussions to ensure we spent their advertising spend wisely, for maximum impact. We provided them with tailored recommendations aligned with their overarching business objectives and future goals and crafted a bespoke strategy that optimally aligned with their vision and budget.
From healthcare marketing newcomers to a top-of-Google success story…
“As novices to marketing in the healthcare industry, we initially felt inundated with a generic approach that failed to demonstrate the benefits of our investment. As a small business with budget constraints, Lauren’s expertise tailored our strategy for impactful results. Her industry-specific insights and personalised guidance ensured a big-picture perspective, strategically honed for our modest budget when we started.
What sets Lauren and her team at Thea Media apart is their unwavering consistency of support. Face-to-face check-ins persisted, even during significant business changes. Lauren’s commitment to ongoing strategic direction and generous knowledge-sharing instead of gatekeeping helpful tips made the learning curve enjoyable. The team’s responsiveness and Lauren’s availability for questions made the customer experience unparalleled. With Lauren and the team, we found not just marketers but dedicated partners in our success.”
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