Our AI Policy
Effective September 2026
At Thea Media we use AI tools to work more effectively and deliver better outcomes for our clients. This page explains which tools we use, what we use them for, and how we handle information when we do.
We publish this because we work with health, wellness and aesthetic businesses operating in regulated environments. You are entitled to know how your information is handled, and to ask us about it.
The tools we use
We currently use Claude (Anthropic) and ChatGPT (OpenAI) as our primary large language models. We also test image and video generation tools as the technology develops. We evaluate new tools before bringing them into our workflow, and the standards on this page apply regardless of which tools are in use.
What we use AI for
We use AI to support:
Drafting and refining written content
Summarising documents, research and notes
Developing strategic ideas and structuring our thinking
Creating content drafts for client campaigns and marketing materials
Research and analysis
AI helps us move faster and think more clearly. It does not replace our strategic judgement.
What we do not use AI for
We do not use AI to make decisions about you, your customers or your patients. No automated system of ours decides whether to accept an enquiry, price a service, approve or reject an application, or produce any other outcome affecting a person's rights or interests. A person makes those decisions.
We do not use AI to generate clinical, medical or health claims. Any claim in your marketing is drawn from material you have provided or approved.
How we handle information
We do not enter personal information into AI systems. This includes:
Names and contact details
Identifying business information, unless explicit consent provided
Financial records
Any other sensitive personal information
Where AI supports work on your account, we limit inputs to relevant business context only, such as campaign objectives, brand guidelines or general information about your services.
Human review, always
Every piece of AI-assisted content is reviewed and approved by a member of our team before it is finalised or shared with you. AI drafts and supports. People decide and approve.
Our tools and your data
We use paid, business-grade plans for all AI tools. Under these plans, your inputs are not used to train AI models.
For more detail on how individual tools handle data, see anthropic.com/privacy and openai.com/privacy.
As we evaluate new tools we apply the same standards: paid plans, minimal data input, and human oversight.
Questions
If you have questions about how we use AI in your engagement, we are happy to talk it through. Email hello@theamedia.com.au.
This page sits alongside our Privacy Policy and Website Terms of Use.
J&L Ventures Pty Ltd t/a Thea Media
ACN 625 214 155 · ABN 27 625 214 155
Sunshine Coast QLD 4556, Australia