Our approach
Organic search built for health businesses.
Most health businesses underinvest in SEO because results take time, and too many agencies have overpromised and underdelivered on it.
The reality is that well-executed SEO is one of the highest-return investments a health business can make over a two to three year horizon. It builds compounding visibility that doesn't disappear the moment you pause your ad spend.
For health and aesthetic businesses specifically, SEO comes with an added layer of complexity. Content must be clinically accurate, written to a high standard, and compliant with AHPRA and TGA guidelines. That means no unqualified outcome claims, careful treatment of testimonials, and a clear understanding of what can and can't be said. We write and optimise within those boundaries, so your organic presence builds authority without introducing compliance risk.
Our Packages
Part of a bigger picture
SEO and AEO are included in two of our partnerships.
Growth & Visibility
Combines SEO and AEO with Google Ads for a complete, integrated search strategy across paid and organic.
What's included:
SEO strategy and execution
AEO strategy and implementation
Google Ads management
Monthly performance reporting
Full Growth Partnership
Brings SEO and AEO together with paid search, social media, paid social and email marketing into one cohesive growth system.
What's included:
Organic social media strategy and content
Paid social campaign management
Monthly performance reporting
Our approach
We start by understanding where you stand, technically, competitively, and in terms of search intent for your specific services. From there, we build a keyword strategy and execution plan that prioritises the queries most likely to bring the right patients or clients to your door. Everything we produce is compliant, clinically considered, and built to rank.
Step 1
Audit & Strategy
Before we touch a single page, we need to understand your current position. That means a full technical and content audit, a competitive landscape review, and a keyword analysis focused on the specific treatments and services you want to grow.
Full technical SEO audit
Competitor and keyword gap analysis
Service-specific search intent mapping
Step 2
Build & Optimise
With the strategy in place, we execute. This covers on-page optimisation, technical fixes, content development, and schema markup, all built around the terms your ideal clients are actually searching.
On-page optimisation across priority pages
Technical SEO: site speed, indexing, structured data
Compliant content creation aligned to search intent
Step 3
AEO & Ongoing Growth
Answer Engine Optimisation ensures your content is structured to appear in AI-generated summaries and featured snippets. Alongside ongoing SEO management, this keeps your visibility growing as search behaviour evolves.
AI search optimisation
Featured snippet and Q&A content targeting
Monthly reporting and strategic adjustments
What's included
Our SEO & AEO work is clear, comprehensive and well-communicated. There's no feeling unsure of the work being done or the direction your site is heading.
SEO strategy and keyword research
Technical SEO audit and ongoing management
On-page optimisation for service and location pages
AEO optimisation for AI-driven search results
AHPRA and TGA compliant content creation
Internal linking and site architecture review
Monthly performance reporting in plain language
Jess, Owner, Finish Beauty
Right for you if
Are we a good fit?
We have a small, considered portfolio of clients, ensuring that our work across every clients SEO is truly focused on aligned outcomes. We're right for you if…
You want to build long-term organic visibility, not just rely on paid ads
Your website isn't generating consistent enquiries from search
You've tried SEO before without seeing meaningful results
You operate in a regulated industry and need compliant content
You want to be visible in AI search results, not just traditional Google
