Our approach
Email marketing built for health and aesthetic businesses
Email works differently for health businesses than it does for e-commerce or retail.
The focus isn't on flash sales or discount codes. It's on education, relationship building, and keeping your services front of mind for clients who already trust you. Done well, it's one of the most cost-effective ways to grow revenue from your existing client base while continuing to nurture new enquiries through the funnel.
We build and manage email marketing through Klaviyo and other ESPs, using automations, segmentation and campaign management to ensure the right message reaches the right person at the right time. As with everything we do, content is written to AHPRA standards, so you can communicate clearly and confidently with your list.
Our Services
Part of a bigger picture
Email Marketing is included in our most comprehensive partnership package.
Full Growth Partnership
Brings email marketing together with SEO, AEO, Google Ads, organic and paid social into one integrated growth system, with every channel working toward the same goals.
If you're ready to take a full-funnel approach to your marketing, this is where email makes the most sense.
What's included:
Full multichannel strategy: SEO, & AEO, Google Ads, social, email
Quarterly strategy reviews
Clear, accountable reporting every month
Our approach.
We start by auditing what's in place (or building from scratch) and mapping the key lifecycle moments where email can drive action. From there, we build your automation architecture and ongoing campaign calendar, so email works for you consistently, not just when someone finds time to send a newsletter.
Step 1
Audit, Setup & Strategy
Before we build anything, we need to understand your list, your current tools, and where the gaps are. If you're starting from zero, we set up your account and build your foundational flows from the ground up.
ESP account setup or audit
List health, segmentation review and deliverability check
Strategy and automation architecture planning
Step 2
Automation Builds
The core of a well-functioning email system is automation. We build the flows that work in the background: welcome sequences, post-appointment follow-ups, reactivation campaigns and more.
Welcome and onboarding sequences
Post-visit and rebooking automations
Reactivation and win-back campaigns
Step 3
Campaign Management
Beyond automations, we manage ongoing email campaigns, seasonal communications and educational content, all planned as part of a coherent monthly calendar.
Monthly email campaign planning and production
List segmentation for targeted sends
Monthly reporting in plain language
What's included
Heard email is dead? They've been saying that for 20yrs! Email marketing is still one of the best performing digital marketing channels when done well. We're proud to be experts in leveraging email across integrated digital strategies for our clients.
ESP audit or set up in Klaviyo or preferred platform
Email marketing strategy and campaign planning
List management, segmentation and deliverability monitoring
Automation builds: welcome, nurture, post-visit and reactivation flows
Ongoing campaign production (copy, design and scheduling)
AHPRA-compliant content review
Monthly performance reporting in plain language
Darren, CEO
Right for you if
Let's see if we're the right fit
Email marketing is an important yet often overlooked marketing channel due to time and budget constraints. We layer email marketing when the business is ready for it within our Full management package. You're ready if…
You have an email list but aren't using it consistently or strategically
You want to increase repeat bookings and client retention through automated follow-up
You're building out a full-funnel marketing approach and email is the missing piece
You want professionally written, compliant email content that reflects your brand
You've been meaning to set up email properly but haven't had the time
