Our approach
Paid social for health businesses: compliance first, performance always
AHPRA and TGA guidelines apply to paid social advertising in exactly the same way they apply to Google Ads and organic content.
That means restricted use of before-and-after imagery, no outcome-based claims, and careful handling of testimonials. Meta's own ad policies add another layer on top. Navigating both without a genuine understanding of the health advertising framework is where most agencies come unstuck.
We manage paid social campaigns for health and aesthetic businesses specifically. We know how to build creative and copy that performs within compliance boundaries, not just around them. And we manage budgets as part of a deliberate strategy, whether that means a focused local awareness campaign or a scaled growth push across the year.
Our Services
Part of a bigger picture
Social Media Ads are included in three of our partnerships.
Brand & Demand
Pairs paid social with organic social management for a complete social strategy that builds brand and drives demand at the same time.
What's included:
Organic social media strategy and content
Paid social campaign management
Monthly performance reporting
Growth & Acceleration
Combines paid social with Google Ads for a unified paid media approach across both search and social.
What's included:
Google Ads management
Paid social campaign management
Unified paid media strategy and reporting
Full Growth Partnership
Integrates paid social, alongside all your other critical digital channels, into one cohesive growth system you can rely on.
What's included:
Full multichannel strategy: SEO & AEO, Google Ads, organic & paid social media, email
Quarterly strategy reviews
Clear, accountable reporting every month
Our approach.
We build paid social campaigns from a clear strategy and audience framework, not just boosted posts or ad-hoc spend. Every campaign is designed with your specific services, client profile and compliance requirements in mind, and managed with the same rigour as a Google Ads account.
Step 1
Audience & Strategy
Before a single dollar is spent, we define who we're targeting, what we're saying to them, and what we need them to do. Audience targeting is built around your ideal client profile, not just broad demographic assumptions.
Audience framework development and targeting strategy
Campaign objective alignment (awareness, enquiries, bookings)
Creative brief and copy direction development
Step 2
Campaign Build & Launch
We build the campaigns, write the copy, brief or produce the creative assets, and set up all tracking before anything goes live. Compliance is reviewed with you at the copy and creative level before launch.
Campaign setup across Meta, TikTok or LinkedIn
Compliant ad copy and creative development
Tracking and attribution setup
Step 3
Ongoing Management & Scaling
Once campaigns are live, we manage performance actively. We test, adjust and scale what's working, and cut what isn't. Spend decisions are always made in the context of your broader channel strategy.
Ongoing campaign optimisation and testing
Budget management and strategic scaling
Monthly jargon-free reporting
what's included
Our social media ads management focuses on Meta (Facebook Ads and Instagram Ads) that leverage that latest in algorithmic and AI features to drive sustainable results.
Paid social strategy and campaign planning
Audience targeting and retargeting framework development
Ad copy and creative production (in collaboration with your brand assets)
Campaign setup across nominated platforms (Meta, TikTok, LinkedIn)
AHPRA and TGA compliant creative and copy review
Ongoing campaign management and budget optimisation
Monthly performance reporting in plain language
R, Marketing Manager
right for you if
Let's see if we're a good fit
With expertise in health and wellness, we have a unique understanding of best practice and strong strategies for some of the most challenging industries to run social media ads for. We're right for you if…
You want to scale bookings and brand awareness through paid social
You've run social ads before but haven't seen consistent, trackable results
You need someone who understands health advertising compliance, not just ad platforms
You want paid social managed as part of a broader strategy, not in isolation
You're ready to scale spend deliberately, not just increase budgets and hope for the best
