What it is
Organic and paid social media marketing.
Brand & Demand is for health businesses that want to build a meaningful, consistent presence on social media and use paid campaigns to amplify it. Organic social builds trust and authority over time.
Paid social drives demand and bookings right now. Together, they're far more effective than either approach on its own.
For health, wellness and aesthetic businesses, the compliance layer is significant. AHPRA guidelines apply to both organic content and paid social advertising, and most agencies don't have the industry knowledge to navigate them properly. We do. Everything we produce, whether it's a Reel script, a caption or an ad creative, is reviewed against AHPRA advertising standards with you before it goes live.
What's included
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organic social
Social Media Management
We develop your organic social strategy and manage everything: content planning, creation, scheduling and community management across your nominated platforms.
Monthly content strategy and calendar development
Copy, creative and caption production to your brand standards
Platform management, scheduling and community monitoring
Paid social
Social Media Ads
We build and manage paid social campaigns designed to reach your ideal clients, grow your audience and drive bookings. Campaigns are built with compliance at the core, not as a final check.
Paid social campaign setup and management
Audience targeting, testing and ongoing optimisation
Ad copy and creative development and content briefing
Account management
Strategy & Reporting
Both channels are managed under a single strategy, with monthly reporting that covers organic and paid performance together, so you can see how they're working as a system.
Unified social strategy across organic and paid channels
Monthly performance reporting in plain language
Quarterly strategic reviews
Right for you if
We maintain a small and considered portfolio, so before you reach out, ask yourself "are you really ready to invest in marketing that grows your business?". We're right for you if…
You want a consistent, on-brand social presence without managing it yourself
Your organic social is inconsistent, low-quality or not generating enquiries
You've run social ads before but compliance was never part of the process
You want organic and paid social aligned to the same strategy and goals
You operate in a regulated industry and need someone who genuinely understands it
What to expect
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step 1
Strategy & Onboarding
We start with a full social audit across your existing platforms and a deep dive into your brand, audience and competitors. From this, we build a content strategy and paid social plan that reflects where you want to go.
Social media audit and brand alignment session
Content pillar and platform strategy development
Paid social audience framework and campaign planning
Step 2
Build & Launch
We produce the first month of content, build the paid campaigns, and get everything live. All content and ads are reviewed for compliance before publishing.
Month 1 content calendar production and scheduling
Paid campaign setup, creative development and launch
Compliance review of all assets with you before going live
Step 3
Manage, Report & Grow
We review what's performing organically and in paid campaigns every month and adjust accordingly. Monthly reports cover both channels so you always know what's working and what we're changing.
Ongoing content production and paid campaign management
Monthly reporting across organic and paid social
Strategic adjustments based on performance data
Our difference
We work differently, and for a very specific reason.
Most agencies take on as many clients as they can handle. We take on as few as we need to do genuinely great work. That's not a pitch, it's how we operate. A small, selective client list means every business we work with gets real strategic attention, not a templated approach and a monthly report they can barely read.
We work exclusively in health, wellness and aesthetic industries. That means we understand compliance. We understand the regulatory environment. We understand why some claims can't be made and how to achieve strong results within those boundaries, not despite them.
I won't lie — we're not for everyone. But for the right business, the difference is significant.
— Lauren Fraser, Founder & Head of Strategy
