What it is
Google Ads and social media ads in one holistic strategy.
Growth & Acceleration is for health businesses that are ready to scale their paid media across both search and social, under a single strategy managed by one team.
Google Ads and social ads separately, often with different agencies or freelancers, is a common setup that almost always creates problems: disconnected targeting, duplicated spend, no shared learning, and nobody who's accountable for the full picture.
We consolidate your paid media into one performance framework. Google Ads and social ads are built from the same audience and intent data, managed with the same compliance rigour, and reported on together so you can see how they interact and contribute to the same growth targets.
What's included
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paid search
Google Ads
We manage your Google Ads campaigns to capture high-intent search traffic, built around keyword frameworks and ad copy that sit within TGA compliance requirements.
Campaign setup, management and ongoing optimisation
Compliant keyword frameworks and ad copy
Conversion tracking and bid management
paid social media
Social media ads
We build and manage paid social campaigns to reach your ideal clients across Meta, TikTok or LinkedIn, with audience targeting, creative development and compliance built into the process from the start.
Paid social campaign strategy, setup and management
AHPRA-compliant ad creative and copy
Audience targeting, testing and budget scaling
Account management
Unified Paid Media Strategy
Both channels are managed under a single strategy framework, with shared audience insights, aligned budget allocation and monthly reporting that covers the full paid media picture.
Integrated paid media strategy and budget planning
Cross-channel audience insights and targeting alignment
Monthly performance reporting across both channels
Right for you if
We maintain a small and considered portfolio, so before you reach out, ask yourself "are you really ready to invest in marketing that grows your business?". We're right for you if…
You're spending on Google Ads and/or social ads but not seeing a consistent return
You're managing two separate paid channels with different teams and no shared strategy
You need qualified leads now, not in six months
You want one accountable partner across all paid media
You operate in a regulated industry and need compliance managed across both channels
What to expect
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Step 1
Paid Media Audit & Strategy
We start by auditing your existing paid accounts (or building from scratch) and developing a unified strategy across both channels. Audience frameworks, budget allocation and compliance checks all happen before any spend is committed.
Google Ads and paid social audit or account builds
Unified paid media strategy and audience framework
Compliance review of all existing assets
Step 2
Build & Launch
Campaigns are built, copy is written, creative is produced (or briefed), and tracking is confirmed before anything goes live. Both channels launch from a shared strategic brief.
Campaign setup and launch across Google Ads and paid social
Compliant ad copy and creative development
Conversion tracking verification across both channels
Step 3
Manage, Optimise & Scale
With both channels live, we manage performance actively: testing, adjusting, and scaling what's working. Monthly reports cover both channels together so you can see the full paid media picture
Ongoing campaign management across both channels
Budget optimisation and performance scaling
Monthly reporting in clear, jargon-free language
Our difference
We work differently, and for a very specific reason.
Most agencies take on as many clients as they can handle. We take on as few as we need to do genuinely great work. That's not a pitch, it's how we operate. A small, selective client list means every business we work with gets real strategic attention, not a templated approach and a monthly report they can barely read.
We work exclusively in health, wellness and aesthetic industries. That means we understand compliance. We understand the regulatory environment. We understand why some claims can't be made and how to achieve strong results within those boundaries, not despite them.
I won't lie — we're not for everyone. But for the right business, the difference is significant.
— Lauren Fraser, Founder & Head of Strategy
