What it is
SEO, AEO & Google Ads integrated into one clear strategy.
Growth & Visibility is for health businesses that want to build a real, lasting presence on Google.
Combining SEO, AEO and Google Ads into a single integrated strategy means every search channel is working toward the same targets, informed by the same data, and managed by the same team.
Most health businesses run SEO and Google Ads separately, often with different agencies. The result is a disconnect: paid campaigns that don't benefit from organic insights, content that's written without considering search intent, and budgets split across teams that aren't talking to each other. Growth & Visibility fixes that.
What's included
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Organic search
SEO & AEO
We build and manage your organic search presence, covering everything from technical site health to content creation, with AEO optimisation ensuring you appear in AI-driven search results as well as traditional rankings.
Technical SEO audit, fixes and ongoing management
Keyword strategy and on-page optimisation for service pages
AEO optimisation for Google AI Overviews, ChatGPT and more
paid search
Google Ads
We build, manage and optimise your Google Ads campaigns to capture high-intent search traffic from people actively looking for your services, using keyword frameworks and ad copy built within TGA and AHPRA compliance requirements.
Campaign setup and ongoing management
Compliant keyword frameworks and ad copy
Conversion tracking and ongoing bid optimisation
account management
Strategy & Reporting
Everything sits within a unified strategy, with monthly reporting that covers both channels in plain language, so you can see how they're working together rather than in isolation.
Unified search strategy across paid and organic channels
Monthly performance reporting in plain language
Quarterly strategic reviews
Right for you if
We maintain a small and considered portfolio, so before you reach out, ask yourself "are you really ready to invest in marketing that grows your business?". We're right for you if…
You want to rank on Google long-term, not just pay for every click
You've been running Google Ads without SEO, or vice versa
You've tried SEO before but never seen meaningful movement
You want one accountable partner managing your entire search presence
You operate in a regulated industry and need compliant search marketing built in from the start
What's included
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Step 1
Strategy & Onboarding
In the first two to three weeks, we get under the hood. We complete a full technical and content audit, conduct keyword and competitor research, and map out the strategy across both channels before anything goes live. You'll know exactly what we're building and why before we start.
Technical SEO and Google Ads account audit
Keyword and competitor research
Strategy presentation and sign-off
Step 2
Build & Launch
We implement technical fixes, rebuild or refine campaign structures, produce initial content, and set up conversion tracking. The goal is a solid, compliant foundation across both channels before we move into optimisation
On-page optimisation and technical SEO implementation
Google Ads campaign build and launch
Content production and AEO implementation
Step 3
Manage, Report & Grow
With foundations in place, we manage, test and optimise both channels on an ongoing basis. Monthly reports cover SEO and Google Ads together in plain language. As organic rankings grow, we adjust the paid strategy accordingly, so budget is always working efficiently.
Ongoing SEO and Google Ads management
Monthly reporting across both channels
Strategic adjustments as results build over time
Our difference
We work differently, and for a very specific reason.
Most agencies take on as many clients as they can handle. We take on as few as we need to do genuinely great work. That's not a pitch, it's how we operate. A small, selective client list means every business we work with gets real strategic attention, not a templated approach and a monthly report they can barely read.
We work exclusively in health, wellness and aesthetic industries. That means we understand compliance. We understand the regulatory environment. We understand why some claims can't be made and how to achieve strong results within those boundaries, not despite them.
I won't lie — we're not for everyone. But for the right business, the difference is significant.
— Lauren Fraser, Founder & Head of Strategy
