Case Study
About
Compliant, strategic advertising for a growing aesthetic clinic
This clinic is a Brisbane-based aesthetic practice with high clinical standards and a clear sense of how they want their brand represented. Operating in one of the most heavily regulated advertising environments in Australia, they came to Thea Media needing a partner who could match both their ambition and their commitment to doing things properly: across compliance, strategy, and performance.
They weren't starting from scratch. They had a functioning setup, a clear understanding of their audience, and real results to show for it. But as TGA and AHPRA regulations evolved, there was a growing sense that their existing agency wasn't keeping pace. They needed a team who was genuinely across the changes and actively applying them.
Scope
Google Conversions
+10.8%
More conversions delivered from the rebuilt Google account, on less total spend, with every dollar working harder than before.
Cost Per Click (Google)
-33%
A 33% reduction in cost per click, achieved by rebuilding keyword frameworks and ad copy within TGA compliance requirements.
Bookings (Meta)
+162%
Meta campaigns, scaled deliberately across the year as part of a cross-channel strategy, delivered a 162% increase in bookings.
Ad Spend (Google)
-7.1%
More results, lower costs, less spend. The account was rebuilt to perform more efficiently, not just cleaned up.
"Compliance done properly isn't a handbrake on performance. This is what it looks like when the two work together from day one."
Kai, Account Manager, Thea Media
Our Approach
This clinic came to Thea Media already running paid advertising across Google and Meta, with solid results to show for it. The concern wasn't performance, it was compliance and industry-understanding. As TGA and AHPRA regulations evolved, there was a real question about whether their existing agency was keeping pace and actively updating their accounts to reflect the changes. We came in, audited everything, and rebuilt both accounts from the ground up. The work covered compliance, creative, targeting, and budget strategy across Google and Meta. The goal was a setup that was fully aligned with TGA and AHPRA requirements and built to outperform what came before it.
Step 1
The Challenge
This clinic came to us running paid ads across both channels with solid results, but a growing concern that their existing setup wasn't keeping pace with evolving TGA and AHPRA regulations. When we conducted our audit, those concerns were confirmed.
Ads running on keywords outside TGA guidelines for scheduled treatments
Body image language in breach of AHPRA advertising standards
Results-based claims not permitted under the current regulatory framework
Step 2
What We Did
We audited everything across Google and Meta, removed or paused every non-compliant asset, and rebuilt both accounts with copy and targeting built to meet regulatory requirements and perform.
Full compliance audit across all active and historical assets
Complete account rebuild with compliant copy, targeting, and creativ
Cross-channel budget plan mapped across the full year
Step 3
The Impact
The rebuilt Google account delivered stronger results for less spend, while Meta was scaled strategically to drive significant growth in bookings.
Google: 10.8% more conversions on 7.1% less spend
Meta: 162% more bookings, 142% more link clicks
Fully audited, regulation-aligned accounts across both platforms
Result
A Note on the Regulatory Landscape
TGA and AHPRA advertising guidelines are not always clearly defined. Different interpretations exist across grey areas, and the rules do evolve. For a clinic that takes compliance seriously, that ambiguity can be genuinely stressful.
What Thea Media brings is a working understanding of the framework, a commitment to staying across changes as they happen, and a willingness to have honest conversations about what can and cannot be said. Even when that's a difficult answer to give. For clinics that hold themselves to high standards, that's not a limitation. It's the point.
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