Case Study
About
Sunshine Coast based practice specialising in creative counselling
Opening Doors Play Therapy is a specialist child counselling and therapy practice based in the Sunshine Coast, offering compassionate, evidence-based support for children and families through the lens of play. The founder, an experienced therapist, was transitioning from her contracted role at another provider and wanted to rapidly grow her own private client base.
Scope
Average Cost Per Click
$4.54
Hitting industry benchmarks for CPC, with on-going refinements to drive efficient clicks in this small but competitive space.
Average Click Through Rate
6.43%
Achieving well above the industry average, with a strong performing dynamic ad crafted for clear targeting and conversion.
Average Monthly ROAS
6500%
Communicating closely with the client to understand the true conversions and patient value, leading to a highly profitable campaign.
Results
Filled Books
Within just 5 months, the campaign had completely filled her calendar with client bookings and started a waitlist of prospective clients.
"Within a few months, I had reached full capacity"
Sabeeha, Owner
Our Approach
Like many solo health practitioners, the client was wearing multiple hats—juggling clinical work while trying to grow a business. She had a strong reputation and skillset, but lacked the time and resources to implement a marketing strategy on her own.
Step 1
Conversion-Optimised
Our keyword strategy focused on location-specific and service-related keywords like “child therapist [location]” and “play therapy near me.” Paired with conversion-optimised ad copy written with empathy, trust-building language, and a clear call to action to encourage enquiries.
Location-specific targeting to maximise budget impact
Highly niche keyword targeting to drive quality leads
Website revision and CRO to maximise clicks to leads
Step 2
On-going Management
We tightly monitored performance and refined the campaign to ensure we were driving the highest-quality leads possible within her reduced budget.
Tight keyword control
High month 1 testing
Extensive Negative Keyword list
Step 3
Flexibiltiy
Her primary goal was simple but urgent: generate consistent client enquiries to allow her to transition fully into her own private practice, while minimising the time and effort required from her end. Within 5 months we had hit the mark and started a waitlist, leading to a complete pause on the ads, which we were happy to accommodate.
Clear goals and KPI tracking
Close communication on real-world leads
Flexibility on campaign commitment to suit her needs
Result
From part-time to a growing waitlist
The client shared:
“I had a wonderful experience working with Thea Media. My goal was to quickly grow my client base while still managing limited time—and all my goals were met faster than I expected. Within a few months, I had reached full capacity, and the ads continued to generate consistent enquiries. The growth was so quick that I even started thinking about expanding. I’m really happy with the results.”
This success highlights the power of a well-executed Google Ads strategy for service-based businesses that need fast, sustainable results—without having to do all the heavy lifting themselves.
As a verified Google Ads Partner, we’re experts in delivering effective Ad campaigns that generate real results.
More Cases
