For holistic practitioners
Our approach
Wellness marketing that works as one system, not a collection of disconnected tactics.
We work alongside established holistic and complementary practitioners to deliver strategic marketing that builds trust, attracts clients who value your approach, and supports a practice that's sustainable long term.
Every partnership is built around a clear strategy that ties your channels together. SEO, Google Ads, social and email work as one integrated system, not in isolation. Each channel is accountable to the same goals, like new client bookings and returning clients, and optimised with the same long-term view.
We work with a small number of practitioners on purpose. It means we can provide genuine strategic oversight, not just task management, and adapt thoughtfully as your practice grows.
Our Services
We don't sell standalone services. Every partnership is built around a clear strategy that ties your channels together and holds each one accountable to measurable outcomes.
Growth & Visibility
Be found by people already looking for what you offer, whether that's a naturopath near them or someone to help with stress, gut health or grief. We combine local SEO, AEO (showing up in AI search tools like ChatGPT and Google's AI answers) and Google Ads into one strategy that brings the right clients to your door.
What's included:
SEO strategy and execution
AEO strategy and implementation
Google Ads management
Monthly performance reporting
Brand & Demand
Share your philosophy with the people who need it. We develop and manage a cohesive social strategy, with organic content and paid campaigns working together to build a community that trusts you before they ever book.
What's included:
Organic social media strategy and content
Paid social campaign management
Monthly performance reporting
Growth & Acceleration
Grow your client list faster, without chasing. We combine Google Ads and paid social into one strategy that reaches people actively looking for support and introduces your work to new audiences, measured against real bookings.
What's included:
Google Ads management
Paid social campaign management
Unified paid media strategy and reporting
Full Growth Partnership
Your complete practice marketing system. Strategy, execution and performance under one roof, working as an extension of your team. For practitioners ready to grow with clarity and confidence, whether that's a fuller client list, workshops, retreats or programs, this is our most comprehensive offering.
What's included:
Full multichannel strategy: SEO, Google Ads, social, email
Quarterly strategy reviews
Clear, accountable reporting every month
Most agencies start with tactics. We start with strategy.
Sustainable growth for holistic practices doesn't come from guesswork. Every Thea Media partnership follows the same four-phase process, because the right foundation changes everything that comes after it.
"It finally feels like we have a marketing partner that truly gets us." — Darren, Owner
Step 1
Diagnose
We start by understanding your practice properly: your philosophy, the clients you love working with, your capacity, current marketing performance and where the real gaps are.
Audit of existing marketing activity and spend
Competitor and market positioning review
Clear brief on growth objectives and priority services
Step 2
Strategise
We build a clear, integrated strategy across your desired channels. Every decision is tied to a defined outcome, not a trend, a template or what worked for a different business in a different niche.
Channel strategy across SEO, paid media, and social
Defined KPIs and performance benchmarks
Compliance review of all planned content and campaigns
Step 3
Execute
We take full ownership of implementation, with copy and content that sounds like you, not like an agency. You get to stay focused on your clients and your work.
Full campaign and content build across selected channels
Compliant creative and copy across every touchpoint
Regular communication, no radio silence, no surprises
Step 4
Optimise
Performance is reviewed monthly against defined metrics. What's working gets scaled. What isn't gets refined. You get clear, plain-language reporting so you always know what's happening, why, and what comes next.
Monthly performance reporting in plain language
Ongoing campaign and content optimisation
Quarterly strategy review as your business evolves
Our Mission
Our mission is straightforward. We partner with a small number of holistic and wellness practitioners and take full ownership of their marketing, so they can stop thinking about it and put their energy back into their clients.
We don't believe in fragmented services, short-term campaigns or pressure tactics. We build a strong foundation across multiple channels and optimise it consistently over time. That's what separates a sustainable practice from a busy month followed by a quiet one.
Every practitioner we work with is personally overseen by Lauren and our strategy team, not handed off to a junior account manager after onboarding. That's the Thea Media difference.
Case Studies
Kai, Account Manager
Our difference
We work differently, and for a very specific reason.
Most agencies take on as many clients as they can handle. We take on as few as we need to do genuinely great work. Your practice gets real strategic attention, not a templated approach and a monthly report you can barely read.
We work exclusively in health, wellness and beauty, and we take holistic and complementary practices seriously. We understand the rules around health claims, why some things can't be said, and how to communicate the value of your work honestly and effectively within those boundaries.
I won't lie — we're not for everyone. But for the right business, the difference is significant.
— Lauren Fraser, Founder & Head of Strategy
