For wellness brands
Our approach
Wellness marketing that works as one system, not a collection of disconnected tactics.
We work alongside established health and wellness brands to deliver strategic, compliant marketing that builds reputation, attracts high-quality enquiries, and supports sustainable growth.
Every partnership is built around a clear strategy that ties your channels together. SEO, Google Shopping, Meta ads and email work as one integrated system, not in isolation. Each channel is accountable to the same growth targets, like revenue, ROAS and repeat purchase rate, and optimised with the same long-term view.
We work with a small number of brands on purpose. It means we can provide genuine strategic oversight, not just task management, and adapt thoughtfully as your brand grows.
Our Services
Integrated growth partnerships for wellness brands.
We don't sell standalone services. Every partnership is built around a clear strategy that ties your channels together and holds each one accountable to measurable outcomes.
Growth & Visibility
Be found by customers already searching for what you sell. We combine ecommerce SEO (including Shopify SEO), AEO (showing up in AI search tools like ChatGPT and Google's AI answers) and Google Ads into one strategy that drives profitable traffic to your store.
What's included:
SEO strategy and execution
AEO strategy and implementation
Google Ads management
Monthly performance reporting
Brand & Demand
Build a brand people trust enough to buy from, and come back to. We develop and manage a cohesive social strategy, with organic content and paid campaigns working together to grow awareness, community and sales.
What's included:
Organic social media strategy and content
Paid social campaign management
Monthly performance reporting
Growth & Acceleration
Scale what's working across search and social. We combine Google Ads and paid social into one paid media strategy that captures people ready to buy and reaches new audiences, with every dollar measured against revenue and ROAS.
What's included:
Google Ads management
Paid social campaign management
Unified paid media strategy and reporting
Full Growth Partnership
Your complete ecommerce marketing system. Strategy, execution and performance under one roof, working as an extension of your team. For wellness brands ready to scale with clarity and confidence, this is our most comprehensive offering.
What's included:
Full multichannel strategy: SEO, Google Ads, social, email
Quarterly strategy reviews
Clear, accountable reporting every month
Most agencies start with tactics. We start with strategy.
Sustainable brand growth doesn't come from guesswork. Every Thea Media partnership follows the same four-phase process, because the right foundation changes everything that comes after it.
"It finally feels like we have a marketing partner that truly gets us." — Darren, Owner
Step 1
Diagnose
We start by understanding your brand properly: revenue targets, hero products, margins, customer lifetime value, current marketing performance, compliance considerations and where the real gaps are.
Audit of existing marketing activity and spend
Competitor and market positioning review
Clear brief on growth objectives and priority services
Step 2
Strategise
We build a clear, integrated strategy across your channels. Every decision is tied to a defined outcome, not a trend, a template or what worked for a different brand in a different niche.
Channel strategy across SEO, paid media, and social
Defined KPIs and performance benchmarks
Compliance review of all planned content and campaigns
Step 3
Execute
We take full ownership of implementation. From ad campaigns and content to Shopify SEO and Klaviyo flows, your preferred channels run under one accountable strategy, so you can focus on product, stock and running the business.
Full campaign and content build across selected channels
Compliant creative and copy across every touchpoint
Regular communication, no radio silence, no surprises
Step 4
Optimise
Performance is reviewed monthly against defined metrics. What's working gets scaled. What isn't gets refined. You get clear, plain-language reporting so you always know what's happening, why, and what comes next.
Monthly performance reporting in plain language
Ongoing campaign and content optimisation
Quarterly strategy review as your business evolves
Our Mission
Our mission is straightforward. We partner with a small number of health and wellness brands and take full ownership of their marketing, so they can stop thinking about it and start seeing real, measurable growth from it.
We don't believe in fragmented services or short-term campaigns. We build a strong foundation across multiple channels and optimise it consistently over time. For a product brand, that means profitable acquisition, customers who come back, and growth that doesn't fall over when ad costs rise.
Every brand we work with is personally overseen by Lauren and our strategy team, not handed off to a junior account manager after onboarding. That's the Thea Media difference.
Case Studies
Josh, search marketing expert
Our difference
We work differently, and for a very specific reason.
Most agencies take on as many clients as they can handle. We take on as few as we need to do genuinely great work. That's not a pitch, it's how we operate. Your brand gets real strategic attention, not a templated approach and a monthly report you can barely read.
We work exclusively in health, wellness and beauty, so we understand the rules wellness brands work within. We know the TGA advertising requirements for supplements and therapeutic goods, the line between cosmetic and therapeutic claims for skincare, and how to write copy that sells within those boundaries, not despite them.
I won't lie — we're not for everyone. But for the right business, the difference is significant.
— Lauren Fraser, Founder & Head of Strategy
