International eCommerce
Scaling a global e-Commerce brand with our full-funnel digital strategy
Operating both domestically and internationally, this award-winning e-commerce brand sells its hero product through a combination of wholesale distributors and direct-to-consumer (D2C) sales via its online store. As the business continued to expand into new markets, including the United States, the need for a more strategic, reliable, and results-driven marketing partner became essential.
The results
Website, SEO, Social Ads, Email Marketing
545.3% increase
When the client approached Thea Media in 2021, they were facing a familiar yet frustrating challenge: finding consistent marketing support that was both effective and affordable. Despite previous engagements with agencies and consultants, they struggled to see meaningful results and often felt unsure whether the efforts were aligned with their brand’s bigger goals.
Their main objectives were:
- Strengthening brand recognition in a competitive and growing category
- Increasing direct-to-consumer sales through their online store
- Expanding reach in international markets, particularly the USA
We took a phased, full-funnel approach…
- Social Media Management: We began by developing a strategic organic content plan to build community, brand consistency, and engagement, which was then taken in-house.
- Website Migration: To better support scaling efforts, we moved their website from WordPress to Shopify, setting the foundation for e-commerce growth.
- Paid Advertising: Once the new site was live, we launched sales-focused Meta Ads targeting both Australia and the USA.
- Email Marketing: We migrated their email marketing from Mailchimp to Klaviyo, where we began executing segmented, high-converting campaigns.
- Search Engine Optimisation: We rolled out an ongoing SEO strategy to grow organic visibility, particularly in the U.S. market.
- Platform Testing: We also tested paid campaigns on TikTok to explore wider reach and brand awareness opportunities.
The impact of this integrated strategy was transformative:
- Revenue Growth: Monthly online D2C sales grew from an average of $2,300 to $14,842.
- Email Performance: Previous email campaigns via Mailchimp saw $0 revenue. After taking over their email marketing and migrating to Klaviyo, every campaign generated revenue—with individual emails now earning over $300.
- SEO Growth: Keyword rankings increased from 135 keywords in 2022 to 700+ and U.S. traffic now accounts for 30% of their website visitors.
- Website Performance: Following the move to Shopify, the site experienced a notable increase in traffic, conversions, and overall revenue.
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“Working with Thea Media has been a complete game-changer for our brand. Their team not only understands our goals but has delivered real, measurable growth. From launching high-performing email campaigns to significantly boosting our D2C sales and search presence, they’ve helped us scale strategically across multiple markets. It finally feels like we have a marketing partner that truly gets us.”
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