Opening Doors Play Therapy
Filling a play therapy practice in just 5 months
Opening Doors Play Therapy is a specialist child counselling and therapy practice based in the Sunshine Coast, offering compassionate, evidence-based support for children and families through the lens of play. The founder, an experienced therapist, was transitioning from her contracted role at another provider and wanted to rapidly grow her own private client base.
With limited time to dedicate to marketing, she needed a hands-off, results-driven solution to build brand awareness, attract new enquiries, and fill her books quickly.
The results
Google ads
6500%
Like many solo health practitioners, the client was wearing multiple hats—juggling clinical work while trying to grow a business. She had a strong reputation and skillset, but lacked the time and resources to implement a marketing strategy on her own.
Her primary goal was simple but urgent:
- Generate consistent client enquiries to allow her to transition fully into her own private practice.
- Minimise the time and effort required from her end.
Where Thea Media made marketing magic happen…
Thea Media developed and launched a targeted Google Ads campaign to immediately drive qualified traffic to her website.
Key components:
- Keyword Strategy: Focused on location-specific and service-related keywords like “child therapist [location]” and “play therapy near me.”
- Conversion-Optimised Ad Copy: Written with empathy, trust-building language, and a clear call to action to encourage enquiries.
- Landing Page Review: Provided insights to improve the user journey and conversion rate without requiring a full website rebuild.
- Ongoing Optimisation: We actively monitored performance and refined the campaign to ensure we were driving the highest-quality leads possible within her reduced budget.
From part-time to a growing waitlist…
Within just 5 months, the campaign had:
- Completely filled her calendar with client bookings.
- Created a waitlist of prospective clients.
- Sparked the conversation around hiring another therapist to keep up with demand.
The client shared:
“I had a wonderful experience working with Thea Media. My goal was to quickly grow my client base while still managing limited time—and all my goals were met faster than I expected. Within a few months, I had reached full capacity, and the ads continued to generate consistent enquiries. The growth was so quick that I even started thinking about expanding. I’m really happy with the results.”
This success highlights the power of a well-executed Google Ads strategy for service-based businesses that need fast, sustainable results—without having to do all the heavy lifting themselves.
As a verified Google Ads Partner, we’re experts in delivering effective Ad campaigns that generate real results.
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