Premium Online Platform
Driving dynamic ad performance for a premium off-grid escape brand
This client operates a growing e-commerce and booking platform offering premium, off-grid stays across nature-rich regions of Australia. With a focus on wellness, sustainability, and immersive escapes, their business connects travellers with unique accommodation experiences that encourage rest, reconnection, and a slower pace of living.
The results
Google Ads, Meta Ads, TikTok Ads, Email Marketing set-up
54% increase following our takeover of their ad account
After seeing consistent, high-performing results with Thea Media’s management of their Google Ads and great support on their Klaviyo email marketing, the client approached us with frustration around their Meta Ads management through another provider. Their primary concerns were slow communication, lack of strategic alignment, and missed opportunities due to an overly rigid approach.
“We’re seeking the same level of guidance and strategic advice for Meta and TikTok ads that you’ve provided for our Google Ads… As a small, reactive business, we need to make quick adjustments, especially when promoting specific properties or during critical times of the year. A more responsive approach is what we are after.”
Their goal was to replicate the strong returns they had seen with Google Ads across Meta Ads, ensure the brand was accurately represented, and have a more agile and responsive partnership.
Our bespoke strategy included…
We began managing their Google Ads in July 2022 and took over their Meta Ads in May 2024. Our full-service approach included:
- Setting up and integrating their Klaviyo email marketing platform with automations and branded templates
- Managing Google Ads with consistent optimisation to maximise ROAS year-round
- Taking over Meta Ads with a refreshed creative strategy and dynamic audience testing
- Testing TikTok ads to expand brand reach and awareness into new demographics
Â
By managing all their paid media channels under one roof, we were able to:
- Dynamically shift budget between platforms based on performance
- Implement real-time campaign changes during promotions or high-demand periods
- Maintain consistency across all digital touchpoints with a strong brand voice
Â
We also offered unlimited email support, ensuring high responsiveness and close collaboration.
A snapshot of the marketing magic we worked:
Since taking over Meta Ads in May 2024, Thea Media has delivered consistent, upward-trending results in ROAS.
Comparing the year-on-year performance:
Meta Ads ROAS YoY Improvements
- January: 4.45 → 6.86 (+54%)
- February: 4.89 → 7.48 (+53%)
- March: 5.98 → 8.73 (+46%)
These increases show our ability to improve performance rapidly and consistently, even during peak seasonal periods.
Â
Google Ads Performance
Our management of their Google Ads also continues to deliver strong returns:
- ROAS reached double digits multiple times in 2023 and 2024
- Year-on-year improvements seen in months like February (3.96 → 8.82) and March (5.38 → 10.21)
Â
“We’ve worked with Thea Media for several years now, and they’ve been instrumental in helping us scale across platforms. Their team is responsive, intuitive, and strategic—which is exactly what we need as a fast-moving business. Since they took over our Meta Ads, we’ve seen consistent improvements in performance and a seamless alignment with our brand. It’s rare to find an agency that truly feels like an extension of your team.”
See more success stories like this one:
You know you need help with your digital marketing strategy, you just don’t know where to start.
Download our packages guide for a breakdown of our packages and rates. We will also send you a link to book a time to chat.
