Beauty Salon Marketing
beauty experts
We empower business in the beauty industry to thrive.
Have confidence that your salon marketing is in expert hands. Our holistic approach to beauty marketing has delivered some pretty impressive outcomes:
$746,133 In Google Ads revenue for one client in 2022 with over 5x ROAS.
Within 6 months “getting so many quality Google enquiries and am SO thrilled.”
$5.29 CPA – Cost Per Appointment Booking for a clinic in 2023.
Our Services
Salon marketing built for hair, brow, lash and nail studios
Every salon grows a little differently. Some need to be found on Google by people nearby. Others need a steady flow of new faces from Instagram, or better ways to bring existing clients back. Choose the level of support that fits where your salon is right now.
Get found by people searching for a salon near them. We combine local SEO, AEO (showing up in AI search tools like ChatGPT and Google's AI answers) and Google Ads into one strategy that brings steady, high quality bookings straight to you.
What's included:
SEO strategy and execution
AEO strategy and implementation
Google Ads management
Monthly performance reporting
Build a salon brand people follow, book and recommend. We manage an integrated social strategy, so your organic content and paid campaigns work together to fill your chairs with new clients and keep regulars coming back.
What's included:
Organic social media strategy and content
Paid social campaign management
Monthly performance reporting
Use search and social ads together to grow faster. We build platform-specific campaigns across Google Ads and paid social to capture people ready to book now and reach new local audiences cost efficiently.
What's included:
Google Ads management
Paid social campaign management
Unified paid media strategy and reporting
Your complete salon marketing system. Strategy, execution and performance handled by one team, working as an extension of your own. For salons and studios ready to grow with confidence, this is our most comprehensive offering and where we see the strongest results.
What's included:
Full multichannel strategy: SEO, Google Ads, social, email
Quarterly strategy reviews
Clear, accountable reporting every month
Step 1
Diagnose
We start by getting clear on where your salon is today. No assumptions, no templated plan pulled off the shelf.
Audit of existing marketing activity and spend
Competitor and market positioning review
Clear brief on growth objectives and priority services
Step 2
Strategise
When you work with Thea, you get a full team of beauty marketing specialists for a fraction of what you'd invest in a junior in-house marketer. And a lot less stress than trying to do it all yourself between clients.
Channel strategy across SEO, paid media, and social
Defined KPIs and performance benchmarks
Compliance review of all planned content and campaigns
Step 3
Execute
We take the time to understand your salon, your services and your clients, so every campaign and piece of content feels like you.
Full campaign and content build across selected channels
Compliant creative and copy across every touchpoint
Regular communication, no radio silence, no surprises
Step 4
Optimise
With us, you're more than just a client. You're a salon owner building something you're proud of, and we're here to support your big goals. Working with Thea means you've got committed growth partners right beside you. Your success is our success too
Monthly performance reporting in plain language
Ongoing campaign and content optimisation
Quarterly strategy review as your business evolves
We get it
You've worked with marketing agencies or freelancers before and felt like just another account. Nobody took the time to understand what makes your salon different.
Your books are full some weeks and worryingly quiet the next. You want bookings you can actually plan around.
You're ready to grow, but hiring another person to handle marketing doesn't quite fit right now.
You're posting on Instagram, maybe running a few ads, but you can't say what's actually bringing in new clients.
Pushy discount-driven marketing doesn't sit right with you. You want to attract clients who value your work and keep coming back.
Case Studies
Sara, Thea Media social ads expert
Our difference
You're juggling enough balls as it is.
Between clients, staff, stock and the admin that never ends, marketing is usually the thing that gets pushed to Sunday night. We keep it simple.
No overcomplicated strategies. No jargon-filled reports. No one-size-fits-all packages. We get to know your salon properly, then build a plan around your goals, your services and the clients you want more of.
Every ad, every post and every campaign has a clear purpose. That means we take the weight of marketing off your shoulders, so you can get back to the parts of the business you love.
Ready to partner
Why salons choose Thea
Reached the stage where you're ready for an experienced salon marketing agency?
No cookie-cutter
Plenty of agencies sell the same salon marketing package to every client. We don't. Your salon has its own clients, services and competition, so your strategy should too.
Tailored approaches
We build a client-focused, multichannel strategy designed for real outcomes, like more first-time bookings and more clients who rebook. And we take full accountability. No chasing for answers, no wondering what's been done.
Long-term partners
Our clients stay with us for years. Partly for the results, and partly because they know we genuinely care about their business. You'll always know what we're doing with your investment and what comes next.
Beauty experts
Our marketing services for beauty salons and studios cover the channels you need to grow: local SEO, AEO and Google Ads, social media and Meta ads, plus email marketing when it makes sense. Everything is shaped around your goals, not a template.
FAQ
