For specialist practices
Our approach
Specialist marketing that works as one system, not a collection of disconnected tactics.
We work alongside established specialist and private practices to deliver strategic, compliant medical marketing that protects your reputation, supports your referral base and attracts the right patients.
Most specialist patients arrive with a GP referral, then Google your name before they book. Every partnership is built around a clear strategy that makes sure what they find builds confidence. SEO, Google Ads, social and email work as one integrated system, accountable to the same growth targets and measured by the same metrics.
We work with a small number of practices on purpose. It means we can provide genuine strategic oversight, not just task management, and adapt thoughtfully as your practice grows.
Our Services
Integrated growth partnerships for specialist practices.
We don't sell standalone services. Every partnership is built around a clear strategy that ties your channels together and holds each one accountable to measurable outcomes.
Be the specialist patients find, and trust, when they search your name or your specialty. We combine SEO for doctors and surgeons, AEO (showing up in AI search tools like ChatGPT and Google's AI answers) and Google Ads into one strategy that drives qualified enquiries.
What's included:
SEO strategy and execution
AEO strategy and implementation
Google Ads management
Monthly performance reporting
Build authority with patients and referrers alike. We develop and manage a cohesive social strategy, with organic content and paid campaigns working together to position your practice as the trusted choice in your specialty.
What's included:
Organic social media strategy and content
Paid social campaign management
Monthly performance reporting
Reach the right patients at the right moment, across search and social. We combine Google Ads and paid social into one paid media strategy that captures high-intent demand for your priority procedures and services.
What's included:
Google Ads management
Paid social campaign management
Unified paid media strategy and reporting
Your complete medical marketing system. Strategy, execution and performance under one roof, working as an extension of your team. For specialist practices ready to grow with clarity and confidence, this is our most comprehensive offering.
What's included:
Full multichannel strategy: SEO, Google Ads, social, email
Quarterly strategy reviews
Clear, accountable reporting every month
Most agencies start with tactics. We start with strategy.
Sustainable growth for specialist practices doesn't come from guesswork. Every partnership follows the same four-phase process, because the right foundation changes everything that comes after it.
"It finally feels like we have a marketing partner that truly gets us." — Darren, Owner
Step 1
Diagnose
We start by understanding your practice properly: growth targets, priority procedures and services, referral patterns, current marketing performance, compliance considerations and where the real gaps are.
Audit of existing marketing activity and spend
Competitor and market positioning review
Clear brief on growth objectives and priority services
Step 2
Strategise
We build a clear, integrated strategy across your channels. Every decision is tied to a defined outcome, not a trend, a template or what worked for a different business in a different niche.
Channel strategy across SEO, paid media, and social
Defined KPIs and performance benchmarks
Compliance review of all planned content and campaigns
Step 3
Execute
We take full ownership of implementation. From campaign builds and patient education content to technical SEO and ad management, everything runs under one accountable strategy, so you and your team can stay focused on patient care.
Full campaign and content build across selected channels
Compliant creative and copy across every touchpoint
Regular communication, no radio silence, no surprises
Step 4
Optimise
Performance is reviewed monthly against defined metrics. What's working gets scaled. What isn't gets refined. You get clear, plain-language reporting so you always know what's happening, why, and what comes next.
Monthly performance reporting in plain language
Ongoing campaign and content optimisation
Quarterly strategy review as your business evolves
Our Mission
Our mission is straightforward. We partner with a small number of specialist and private practices and take full ownership of their marketing, so they can stop thinking about it and start seeing real, measurable results from it.
We don't believe in fragmented services or short-term campaigns. We build a strong foundation across multiple channels and optimise it consistently over time. For a specialist practice, that means a reputation that holds up online, referrers who feel confident sending patients your way, and steady demand for the work you want to do more of.
Every practice we work with is personally overseen by Lauren and our strategy team, not handed off to a junior account manager after onboarding. That's the Thea Media difference.
Case Studies
Lauren, Owner & head of strategy
Our difference
We work differently, and for a very specific reason.
Most agencies take on as many clients as they can handle. We take on as few as we need to do genuinely great work. That's not a pitch, it's how we operate. Your practice gets real strategic attention, not a templated approach and a monthly report you can barely read.
We work exclusively in health, wellness and aesthetics, so we understand the regulatory environment specialists work in. We know AHPRA's advertising guidelines, including the stricter rules for cosmetic procedures, why some claims can't be made, and how to get strong results within those boundaries, not despite them.
I won't lie — we're not for everyone. But for the right business, the difference is significant.
— Lauren Fraser, Founder & Head of Strategy
